Sarah Tudzin, as Illuminati Hotties, has made deceptively complex pop record. The sound is all over the place. There are some places where Kiss Yr Frenemies sounds like a more twee record in the Cub or Tullycraft style. It’s got a deep, ambient vibe that reminds of trip hop in a weird way in other places. The record has really sparse and tender moments that smash almost without warning into noisy punk parts. It doesn’t sound too jarring unless you’re really thinking about it. Like how the delicate, piano driven “Declutter” comes immediately after a indie/punk jam like “Pressed 2 Death.” Or how the vibey “Cuff,” which honestly made me look up Portishead to prove I wasn’t crazy with that earlier trip hop reference, comes right after “Shape Of My Hand.”
The overwhelming vibe of the record is mid-20’s ennui. Songs about love, relationships going sideways, needing more money, and just general dissatisfaction are all over this thing. If I’m being honest, the line “I’m Spending all my money at 7-11 and sleeping through the weekend” made me laugh in a very knowing way. Same with “I could probably use a fourth job.” The record kind of has a bitterness to it that offsets the more sweet sounding music in a really cool way. Like, happy sounding songs about how everything is just being kind of dumb sometimes. I feel like that is something anyone can relate to.
The elevator pitch for this record would be “wry observations of a young adult told over energetic indie pop.” It’s a great record for the summer, and I can’t imagine anyone not finding something to connect to. Also, the horn flourish on “For Cheez (My Friend, Not The Food)” is fantastic.