Black Adidas – “Be Cool”
I have to be honest, I’ve been sitting on this song since fucking January. I am incredibly bad at running a music website. It was “officially” released a week and a half ago, so maybe I’m not the worst. Anyway.
“Be Cool” is the new song from Black Adidas. The song feels like a fitting sequel to “Old Fashioned Rock N Roll” from last year’s self titled LP. Both revel in paying respect to the genre. But, if “Old Fashioned Rock N Roll” was a tribute to sound, “Be Cool” is a mission statement. It’s a song about going to a show, seeing a band, and just fucking going off. It’s a song about not worrying about anything, and just enjoying music you love. Sometimes that’s really what you need.
I don’t like doing RIYL type things, but there is a definite Social Distortion vibe running through this track. It’s got a classic punk sound, a great chant along chorus, and a killer synth line. I don’t know what else you could want.
Also, hell, let’s promo here. Black Adidas is running a sale on their Bandcamp this week (I actually have no idea for how long). Use the code “merica” for 30% their shit. Am I a shill if I do it for free?
Edit: Sale is done.
The mid-90s were a turning point in punk rock. The genre, having finally hit the mainstream again, had a couple paths to go down. One path was super slick and radio friendly. Another was to get your hair and jacket spiked up. The last path was to try and get the music back to the garage roots. I think that last path was the most compelling. You can slap as much pop sheen on it as you want, but the most interesting rock ‘n roll is based on deconstruction. It’s heart and soul. Black Adidas plays a bit outside the yard in some places, but still feels like one of those bands.
Black Adidas is the current project of Courtney Ranshaw, formerly of The Lower Echelon. He’s got a specific aesthetic on his full length. He gets to the fucking point without a bunch of needless preening and posing. The record starts with a song called “Free Shit,” and it just fucking goes from there. “Old Fashioned Rock ‘N Roll” is what Chuck Berry’s “Rock And Roll Music” would sound like if it had a healthy layer of garage fuzz laid on top of it. “Cocaine Eyes” has some A+ crooning that feels like a throwback to the Velvet Underground. I think “Play What We Know” is the most interesting song on the record though. Remember how I said Black Adidas plays outside the yard? This is the song I’m talking about. The verses are New Orleans jazz that fucking runs headfirst into a punk rock chorus. It’s a great combination.
End of the day, punk rock has been marketed and codified to death. People think of a specific thing when you say it. I feel like this record plays like a love letter to the genre, but the pre-code version. When the vocals were haphazard, when the distortion was strong, and when lo-fi and garage influence wasn’t just a lazy marketing gimmick to make major label bands seem dangerous. Whatever that means.