Deep Elm records is celebrating their 20th anniversary. I wanted to take some time to talk about it. I’m 30 years old, so Deep Elm was already making moves when I was a kid. To put this all into context, I was 10 years old when they started, and 12 years old when the first Emo Diaries came out. Deep Elm has been a label for as long as I can remember. It is also a label that has been hugely important to me.
Brandtson’s Trying To Figure Each Other Out was probably the first Deep Elm record I ever heard. Admittedly, it was already a few years old by the time I heard it. My first exposure to the label was via one of those free samplers you got at shows. I got my hands on a copy of Sound Spirit Fury Fire (Deep Elm Sampler Vol. 3) at a show, and was introduced to a whole bunch of bands that I still listen to now. Camber, Pop Unknown. Brandtson, Benton Falls, and Planes Mistaken For Stars were all represented. They are also bands that get regular spins over a decade later. It was, and this is going to sound cheesy, a life changing compilation. It was my first major step into independent music. It was a lifeline to a vital scene that has been hugely important to me.
I use this phrase a lot, but authenticity matters. It does now, and it did back in 2001/2002. I was, by all accounts, a giant poseur back then. I listened to punk rock, but I didn’t really understand it. I may or may not have owned a Good Charlotte cd. I wanted desperately to fit in with the cool kids in bands that went to my high school. I never did, I was a fat kid with a mohawk and a Rancid t-shirt. I went to local emo and punk shows, but didn’t get it. I hadn’t really figured out how to use my bullshit detector. Deep Elm provided a path for me to walk down.
The records they put out were, and are, the definition of authentic. Genre didn’t matter, it was all about heart. It still is. I remember listening to Desert City Soundtrack for the first time. I remember the feeling I got when I first listened to Latterman on the way home from Tower Records. I remember the first time I heard Camber’s “Improbable Upside.”
I remember the first time I got an email from them. Not a form email or whatever, but an actual email. It was maybe a year or two into me doing this blog. I was just some dude who was running a blog on, at the time, Blogger. To get any level of acknowledgment from Deep Elm was huge. It motivated me to give a shit. I’m definitely still just a low level blogger at best. I’m not breaking bands, I’m not a taste maker. I talk about bands I like. I review records that I think are good. Even then, I was still important enough to get in contact with. That means a lot.
I hope Deep Elm is around for another 20 years. There is a shitty kid like me just discovering independent music, and this label has a hell of a lot to show them.
PS: Deep Elm has their entire discography as Name Your Price. Go get a bunch of stuff.
PPS: That stream of Sound Spirit Fury Fire is missing some songs that appeared on the CD. Bummer.